AEG was founded as the Deutsche Edison-Gesellschaft für angewandte Elektricität in 1883 by Emil Rathenau. A merger with subsidiary Telefunken AG and subsequent acquisitions by Daimler AG and finally Electrolux shaped AEG into the forward-thinking company it is now. Innovation is at the heart of everything we do at AEG. It is the driving force behind our best-known inventions for the home, from creating the first electric refrigerator to the first heat pump technology for tumble dryers. It is the inspiration behind our sustainable materials. It’s our history and our future.
Carl Miele (left) and Reinhard Zinkann sign a contract in June 1899 with the aim of establishing Miele & Cie., a factory for making cream separators by 1 July 1899.
Miele is a German manufacturer of high-end domestic appliances, commercial equipment and fitted kitchens, headquartered in Gütersloh, Ostwestfalen-Lippe, Germany.
The company was founded in 1899 by Carl Miele and Reinhard Zinkann, and has always been a family-owned and run company.
Miele offers products to its customers that set the standards for durability, performance, ease of use, energy efficiency, design and service.
SMEG was founded by Vittorio Bertazzoni from Guastalla, a town near Reggio Emilia in northern Italy, and is today one of the country’s leading home appliance manufacturers. The Bertazzoni family’s entrepreneurial history begins way back in the 19th century. Starting out as blacksmiths, the Bertazzonis soon branched out into building cookers.
In the second half of the 1950s, Smeg launched one of the first gas cookers with an automatic switch-on function, an oven safety valve and cooking programmer/timer. In 1963, the laundry and dishwasher range was launched and soon produced a world first in 1970: a 60cm, 14 place setting dishwasher.
From construction machinery to refrigerators.
For Hans Liebherr, the impetus behind new areas of business is sometimes derived from personal contacts. From the branch manager of his local bank, the businessman learns about a refrigerator-making factory that is for sale.
By examining the product, the sales figures and the markets, Liebherr recognizes the enormous potential of appliances. At this time, only one in every ten households in Germany has a refrigerator – and with the economy growing, demand is on the rise. Hans Liebherr decides not to buy the company but instead builds his own production facilities at the Ochsenhausen site in Southern Germany. In 1954, the first refrigerator is built there and series production begins just one year later.
Established in 1992 Baumatic has experienced rapid expansion over is short 21 year history. With a reputation for quality stylish appliances and great customer service it has become a much sought-after brand. In November 2013 Baumatic was acquired by Hoover a much trusted brand with a strong 100 year heritage. Today Baumatic is stocked by over 2000 retailers, including a selection of kitchen studios, high street shops and large department stores. Baumatic products can also be purchased online from leading internet retailer sites.