Strategy

Our Strategy

We have a clear long-term strategy which is based on our purpose,vision, mission and values. 
It is the foundation which helps us successfully shape the future of our company. 
The Company aiming to achieve maximum customer satisfaction by providing the best after-sales services in the kingdom.
To achieve this ambition, we will focus on a number of strategic priorities and financial ambitions for the coming years. 
In addition, we aim to promote sustainability in all our business activities, reinforcing our leading position.