Study - Planning - Analysis

Vision & Mission

Awad Badi Nahas Co. Ltd. has dedicated to be aligned with the Kingdom of Saudi Arabia’s vision 2030 by committed to creating a brighter future by add new value for our society, customers and employees.

Our vision

is to position Awad Badi Nahas among the top-tier home appliances companies by implementing effective business strategies.
We aim to stay focused on our core business of high quality appliances, customer-facing activities and amicable relations with our business partners.
Awad Badi Nahas will continue to acquire new technology appliances for the expansion of its portfolio, and always keeping in mind our customers’ needs and requirements.
Awad Badi Nahas is now headed into the next growth phase in which the operating plan calls for increasing the showrooms and warehouses in all over Kingdom of Saudi Arabia and abroad.


  • Our roadmap starts with our mission, which is enduring.
  • It declares our purpose as a company and serves as the standard against which we weigh our actions and decisions.


  • Through these efforts, we hope to contribute to a better world and a richer experience until we reach a successful global model of excellence.
  • We are excited about the Kingdom future. As we build on our previous accomplishments, we look forward to
  • exploring new territories, including commercial appliances, medicine and biotechnology appliances.
  • We are committed to being a creative leader in new markets and becoming a truly No. 1 business going forward.