Our Strategy

We have a clear long-term strategy which is based on our purpose,vision, mission and values.

  • It is the foundation which helps us successfully shape the future of our company.
  • The Company aiming to achieve maximum customer satisfaction by providing the best after-sales services in the kingdom.
  • To achieve this ambition, we will focus on a number of strategic priorities and financial ambitions for the coming years.
  • In addition, we aim to promote sustainability in all our business activities, reinforcing our leading position.
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